Jock Itch is a half hour situational comedy set in Los Angeles, California. Two friends and former high school football players move after graduation from their small town in California to pursue their careers off the field in one of the most dynamic cities in America: Los Angeles.

Jock Itch tackles the experiences of growing up in a world where sports played a strong presence in their lives and how it continues to fuel their entrepreneurial spirit in the pursuit of their careers.

Jock Itch’s target audience centers on Millennials (18 to 24) also known as the Echo Boomers. This audience is interested in games, vehicles, fashion, furniture and food. Further, they are utterly fluent and comfortable with computers, digital and internet technology. Their lifestyles include the 24 hour caller news cycles, cell phones; tivo’s and live in a “got to get it now” universe.